What do the media want from an interviewee? What questions should you ask before you agree to be interviewed? What is news? And what makes a good story, clip or quote?
We will help you understand the media agenda and to deliver what the reporters are looking for while getting your message across.
“Are you going to resign?” “Will you sack someone over this disaster?” We’ll train you how to handle such questions and deal with the interviewer bully who constantly interrupts.
Our role-play interviews and detailed feedback will give you the tools and confidence to deal with all kinds of media interviews.
USING SOCIAL MEDIA
There are more mobile phones than people in the world and half the UK population has a Facebook account. Are you grabbing this opportunity to get your message across? What do others say about your organisation online?
We remove the mystery surrounding digital media and show what it can do for you.
WORKING WITH THE TRADE PRESS
The trade and business press are hungry for stories, articles and good pictures. But it helps to know just what they are looking for.
We talk to editors of magazines and websites to find out their agendas. We train senior managers in how to spot a suitable story and how to pitch it to the right person in the right way.